Sunglasses maker links up with TV fishing legend
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US sunglasses manufacturer, Flying Fisherman, has signed a multi-year endorsement deal with a top sport fishing television host which it says will offer a ‘tremendous’ amount of exposure for its brand.
After years of trying, the Florida Keys-based company has struck an agreement with Roland Martin Productions, producer of Fishing with Roland Martin, a programme aired on NBC Sports.
“Over the years we have talked several times about getting a sponsorship agreement together, but the timing was never right,” said Roland Martin. “I have known Pat and Linda Sheldon and their brand for more than 20 years. However, I haven’t been talking on the show about polarised eyewear benefits for over two years because I didn’t have the right association with a quality sunglasses manufacturer.
“But with the addition of Flying Fisherman to our total media programming, we will be informing the public of its top quality products which offer excellent value to anglers everywhere.”
“We are pleased to be associated with Roland Martin Productions,” said Pat Sheldon, Flying Fisherman founder and President. “Roland is an icon for TV fishermen everywhere and a great communicator. This is a big win for Flying Fisherman.”