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Student takes up key fly role at Umpqua

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Dave Student has joined Umpqua Feather Merchants as its Fly Specialist.

Dave Student has taken over the key role of Fly Specialist at Umpqua Feather Merchants.

A fly tier for 50 years, Student will be responsible for the quality of Umpqua flies and for sourcing materials. He will also play a lead role in selecting new fly patterns for the company’s vast range.

“A lifetime in fly tying, with 30 years as a professional, has landed me in a dream position,” said Student. “Working at Umpqua means rubbing elbows with the best of the best in fly design and world class production. I can’t wait to see what we can accomplish.”

Umpqua’s Director of Product, Brent Bauer, said Student understood customers’ needs and would develop new flies that met consumer demand.

“I believe Dave will continue our 44-year tradition of creating and introducing industry-changing flies, in keeping with famous Umpqua tiers like A.K. Best, Sandy Moret, John Barr, Charlie Craven and Ken Morrish,” added Bauer.

Student’s creations include the Megalopsicle and Tarpon Tapas patterns in 2011, the Fishalicious in 2013 and Belly Flop and Skinny Mini Shrimp, both new for 2017.

Filed In: Flies, Product News