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Stormr® comes of age at ICAST with Fusion Series

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Stormr Brand Manager, Nick Lassor, is pictured with a Fusion jacket and the ICAST Award at the show in Orlando.
↑ The Storm Fusion Series of jackets and bibs won the Best Technical Apparel Award at ICAST earlier this month.
↑ The Stormr Fusion jacket which won the Best Technical Apparel Award at ICAST.

The Stormr® clothing brand came of age at ICAST when its Fusion jacket and bib series was recognised in the show’s prestigious New Product Showcase.

The brand was introduced to recreational fishermen and other serious outdoorsmen in the fall of 2012 and has rapidly spread as the irreplaceable foul-weather gear for thousands by word of mouth.

However, at ICAST in Orlando, those whispers became a roar as it picked up the coveted Best Technical Apparel award at the show. “We have only been in the industry for a few years, so it’s gratifying to know that our colleagues see us as innovators,” said Brand Manager, Nick Lassor.

“We look different, we approach design differently and it’s working.”

Stormr’s Fusion Series jackets and bibs utilise VAPR Tech (Variable-stretch Advanced Performance Raingear) to create windproof, waterproof and breathable shells that strategically incorporate high-stretch neoprene panels for an increased range of movement and comfort – while also remaining extremely lightweight.

Stormr’s win at ICAST certainly caused a stir in Orlando. Vice President, Joe Polak, told Angling International: “The show started well, but after picking up the award it just barraged.”


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Filed In: Clothing, Fishing Jackets & Trousers, Product News