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Standing room only at LIVETARGET launch

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Canadian lure brand LIVETARGET launched its latest ICAST innovation to a full house.

One look around the packed conference room in the Orange County Convention Center said everything about LIVETARGET’s unveiling of its new Bait Ball Spinning Rig on the night before ICAST.

There was standing in the aisles as brand owner Grant Koppers and his team, supported by some of bass fishing’s most exalted names expounded on the virtues of a bait that has been seven years in the making.

“It’s amazing to get a who’s who of the outdoor media in the same room at the same time. That says a lot about this company and the anticipation surrounding the launch of this bait,” said long-time LIVETARGET team member and TV presented Dave Mercer.

The expectancy was no doubted boosted by the fact that LIVETARGET has been an ICAST award winner five times in six years and the company has clearly invested heavily in a complex bait construction.

The Bait Ball Spinning Rig comprises a group of spinner baits mounted on a wire frame above a larger target bait. But achieving the final design didn’t come easily. Indeed, the project stalled in the early phases when the initial plan for a tight bait ball cluster resulted in a poor hook-up rate.

It was only when the design team took a free spinning teaser and target approach that things started to come together.

“Now we have the weight and hooking power required without sacrificing finesse,” said Bassmaster elite angler Scott Martin. “The bait is also great at deflecting through weeds and with three different sizes of frame and eight colour patterns available, the bait ball Spinning Rig covers every situation.”

Grant Koppers said he had no qualms about the time and resources invested in the bait’s development. “We are absolutely confident we have a big launch on our hands,” he said.

The new bait, along with other new releases from LIVETARGET, will be available at retail in December.

Filed In: Lures, Product News