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Veteran Bruce Holt to retire after 34 years at G. Loomis

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Bruce Holt has announced his retirement after a stellar 34-year career with US-based rod maker, G. Loomis.

Bruce Holt, a man credited with playing a key role in the rise of G. Loomis in becoming one of the world’s most highly respected performance rod makers, has announced his decision to retire at the end of the year.

He will bring the curtain down on a 34-year-career with the Shimano brand, which has seen him serve G. Loomis in numerous positions, from being in charge of sales and marketing before its acquisition in 1997, to a near decade-long stint as Executive Director before returning to his media communications and public relations role for the last nine years.

He also served on the Bass Fishing Hall of Fame Board of Directors for over ten years and the National Freshwater Fishing Hall of Fame Selection Committee.

“Bruce spent his career at G. Loomis as the guiding light for the company, always keeping the brand mission in focus and ensuring that the expectations of anglers were fully realised by all involved in product development, sales and marketing,” said Dave Pfeiffer, President of Shimano North American Fishing. 

“He’s been a huge part of the company since its beginnings and will continue to be a vital member of the team even into his retirement. I am sure Bruce will be anxious to test any new bass rods whether he is on the payroll or not.”

Holt has always said that he was blessed to work in an industry full of good people. “I will miss seeing and talking to them, but I will always remember them, especially the folks at the G. Loomis factory and Shimano, because for me its always been about people,” said Holt.

“I am proud of our accomplishments as a team and even prouder to call them my friends. Not many people get to work at a job built around their love of fishing. A big thanks to my family for supporting me and my travels for over 34 years. I could not have done it without them.”

Filed In: Product News, Rods