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Spro opens new-look showroom and underlines its sales value

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Spro has opened its spacious, modern-looking new showroom in the Netherlands and highlighted its importance in driving sales to its retailers.

Fishing tackle manufacturer and distributor, Spro, has opened its renovated showroom in the Netherlands and emphasised its value in driving sales.

The company says that it hosts hundreds of dealers every year and the new-look showroom is the perfect place to highlight its four main brands – Gamakatsu, Spro, Strategy and Cresta – alongside products from Pole Position Tackle, Grade, Saga, Troutmaster, Norway Expedition, Salty Beast and Ctec.

Nout Wolters, Head of Brand / Marketing Promotion at the company, said: “Looks and feel are very important when it comes to selling our products and our new showroom supports that experience. With the huge amount of products we have in our assortment, it is a must that everything is displayed in an orderly fashion – otherwise it can be quite overwhelming.

“All the ranges and products are separated so that we create an instant focus on the equipment and tackle we want to highlight in a modern-looking environment.”

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