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Sonik partners with Energofish in Hungary and Romania

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Energofish Managing Director Istvàn Pàl (left) shakes on the distribution deal with Atle Haakonsen, Managing Director Europe of Sonik Sports.

An award-winning Hungarian bait manufacturer and distributor has agreed a sales deal with fast-growing Sonik Sports to sell the UK brand’s products in Hungary and Romania.

Energofish, a well-established company with more than a decade of distribution experience in the region, will be focusing on Sonik’s full portfolio of carp and feeder products.

Atle Haakonsen, Managing Director Europe at Sonik Sports, told Angling International: “With a relationship with almost every retailer in the area, Energofish is well equipped to distribute our products and help us grow the brand.”

Energofish Managing Director Istvàn Pàl added: “We work with five reps in both Hungary and Romania, reaching over 1,500 retailers. I am confident that our guys on the ground can build up a good relationship with key tackle dealers in order to get the Sonik range into their shops.

“We believe that businesses need local knowledge and I feel Atle is devoted to working with a local distribution network.”

Haakonsen said that Sonik is looking to establish itself as a major carp and feeder brand in eastern Europe. “We are confident that this deal will bring us closer to our goal. Our vision of developing high quality tackle at the correct price point aligns well with the market.

“We are currently supplying most of the countries in the region and have also recently acquired new partners in the Czech Republic and Slovenia. The company is only weeks away from opening a new warehouse in the Czech Republic which will strengthen our European distribution immensely. We aim to provide a 24-hour shipping service across the region alongside an effective after-sales service from the same location.”

Pàl added: “We know Sonik as a growing and good value-for-money UK brand and we are always on the look-out for suitable companies to partner with. Sonik and its range of products fits the bill perfectly.”

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