Simms launches ‘Save Our Streams’ initiative
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Simms Fishing Products has announced a new initiative to raise money and awareness for the preservation of America’s streams.
The Save Our Streams (SOS) campaign was launched at the beginning of April and is focused on watersheds vital to anglers and fishing businesses but under threat from mining, pollution and closure.
“The health of our rivers and streams doesn’t only have an effect on our business here at Simms, but also on any and all businesses that rely on clean water,” said Simms owner and CEO, K.C. Walsh.
“It’s my hope that the fishing industry as a whole, and the greater fishing community, can come together, take action and make a difference so that future generations can enjoy the same privilege that we have.”
Simms, the manufacturer of waders, footwear and apparel, is leading by example. It will launch a limited edition T-shirt each month inspired by a threatened river or stream and designed by renowned artists.
The shirts are available through Simms’s retail partners and www.simmsfishing.com/sos and a portion of every sale will go back to a non-profit partner to aid water conservancy at various locations.
The first water to benefit will be the Yellowstone, the upper tributaries of which have been targeted for exploration by two gold mining companies. The plan could put thousands of jobs at risk and will wreak havoc on the ecosystem, says Simms, which has partnered with the Greater Yellowstone Coalition.
The campaign will shift its focus to Minnesota’s Boundary Waters in May and Montana’s Smith River in June.