Simms Fishing appoints Gunpowder as its PR partner
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Simms Fishing, the US manufacturer of waders and apparel, has appointed Gunpowder Inc. as its PR agency.
Gunpowder, which already counts high profile companies including Pure Fishing and Costa Sunglasses in its portfolio, will help drive Simms’s communication strategy and execution.
It will work in partnership with the Simms marketing team on all public relation and media matters, support Simms’s new product launches and brand initiatives, including its expansion into all fishing markets.
It will also help promote branded content and assist at events, including trade shows.
“Gunpowder’s industry experience, bold thinking and reputation for elevating brands through communications are a few of the reasons we’ve chosen to partner with It,” said Rich Hohne, Senior Director of Marketing and Brand Management for Simms.
“Its ability and willingness to think outside of traditional PR tactics is a perfect fit for Simms.”
Ryan Chuckel, Founder and President of Gunpowder, said his agency’s philosophy aligns perfectly with Simms. “It’s an exciting time for our team as we continue to work alongside some of the most iconic brands in the category.”
Other clients represented by Gunpowder include Minn Kota, Humminbird, Mercury Marine, Beretta, Academy Sports+Outdoors and GoPro.