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Sidewinder Lures targets global sales for its Sandeels and Bloodhead Joeys

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The Sandeel is Sidewinder’s top selling lure.
↑ The incredibly life-like Bloodhead Joey is destined to be a big seller in Europe.

Sidewinder Lures, fresh from being voted the Best UK Lure Brand of 2011, is accelerating its search for distributors. Key to the company’s export strategy will be its top-selling Sidewinder Sandeels, although it also expects its imitation mackerels, known as Bloodhead Joeys, to attract buyers in 2012.

Sidewinder Sandeels come in 11 colours and three sizes with built-in holographic inserts and internal weights.

They are fitted with Mustad 32786bln hooks and a shimmer-skin soft latex body. The body is fitted with deep paddle tails that, says Sidewinder, create superb action vibration. They are described as ‘deadly’ for all predatory fish – especially bass.

The Bloodhead Joey is described by Sidewinder as ‘the most life-like baby mackerel that you are going to see’. It has built-in holographic inserts, internal weights and is fitted with Mustad 32786bln hooks. The shimmerskin latex body with deep paddle creates ‘superb’ body action and vibration, adds Sidewinder.

The internal ‘bloodhead’ foil flashes red and then holo silver when it is worked in the water, replicating a wounded baitfish.

Sidewinder is looking for distributors for both Sandeels and Bloodhead Joeys in Europe and around the world.

Business contacts Tel: +44 1803 201326 Email: Web:


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