Shimano to extend its Tribal carp offer to Europe
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Shimano has announced plans to make bait from its Tribal carp brand available in selected European countries at the beginning of next year.
The move has been made following what the Japan-based tackle giant describes as its hugely successful launch in the UK. It will be sold in regions across mainland Europe where carp fishing is particularly popular.
Two ranges will be made available, the Isolate and TX1, and both will be supported with in-store promotional items and POS, alongside consumer media activity via Facebook, Instagram and the Shimano Tribal Carp app.
Isolate is a high-end bait range covering all requirements and is based on exceptional carp nutrition. It is targeted at the serious carp fisherman who spends a lot of time on the water. The TX1 is said to offer ‘fantastic’ value and is perfect for the casual angler.