Shimano takes ICAST new products presentation digital
Article Media Click images to enlarge +
Shimano’s much-anticipated new product presentation – a long time fixture at ICAST – is still going ahead, despite the July event being cancelled.
Instead of staging the showcase in its booth in Orlando, Shimano is moving it online in a virtual event scheduled for the same time it would have been held in the Orange County Convention Centre this summer.
Product development staff and pro-staffers will be introducing new products from Shimano, G. Loomis, PowerPro and Jackall during the 30-minute presentation.
“We’ll be gathering our industry media friends, dealers and sales reps together at 9.30am EST on Wednesday, July 15,” said John Mazurkiewicz of Catalyst Marketing, which represents Shimano North America and has been hosting the presentation for almost 20 years. “We hope everyone can join us.
“Further details will be forthcoming on the actual format, but we want people to get this on their calendars now.”