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Shimano sees rise in fishing tackle sales

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Shimano saw its fishing tackle sales rise by over 13% in 2013.

Japanese fishing tackle manufacturer, Shimano, saw its fishing tackle sales rise by over 13% in 2013 compared to the previous year.

Despite a sluggish start in its domestic market, due to poor weather, it reported visible signs of a recovery from late autumn when the market as a whole – centering on consumers such as households with young children – gained momentum.

“In those conditions, the company received many orders for the new Stella SW and other spinning and electric reels,” reported Shimano. “Sales of lure fishing-related products throughout the year were brisk.”

Unsettled weather in both Europe and North America failed to dampen spirits and Shimano recorded higher sales than the previous year thanks to the ‘highly-regarded’ new products it brought to the market.

It added that the slowing Chinese economy was a ‘concern’, but sales to retailers in East Asian and Southeast Asian markets were ‘buoyant’. In Oceania, brisk sales continued despite concerns about the impact of unsettled weather.

Shimano’s fishing activities provide around 20% of the groups net sales income of 245,843 million yen – dwarfed by the 271,263 million yen contribution from its bicycle components division.


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