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Shimano recognises its 2020 Stella Award winner

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Tanner Worley, of Sportco Marketing, is the winner of the 2020 Shimano American Corporation Stella Award.
↑ Doug Rusch, of the Don Coffey Company, has been named as Shimano American Corporation Rep of the Year' for 2020.

Shimano North American Fishing, Inc. has announced the winner of its 2020 Stella Award.

Tanner Worley, of Sportco Marketing, has taken the coveted prize for his account sales growth over the last 12 months across the group’s brands which include Shimano, G. Loomis, PowerPro and Jackall. Long-time Don Coffey Company employee, Doug Rusch, was named as Rep of the Year.

Shimano’s Assistant Vice President/Sales, Chris Brondell, said: “The Stella Award is based on exceptional dealer service, commitment to the customer relationship management process and the willingness to take ownership of Shimano’s initiatives. 

“Tanner’s efforts with dealers in Arkansas, Oklahoma and North Texas since ICAST last year – and then through the COVID-19 crisis – showed not only his commitment, but in many instances, went way above in working with his accounts to shift and pivot so they could have tackle on their shelves,” he added.

Rusch, who handles dealers and distributor accounts in the greater New York area, including New Jersey, has always represented the Shimano brands in both the most professional and personal way, said Brondell. 

“While his account sales increases diminished when COVID-19 hit the East Coast hard in March and April, he pressed forward with his dealers when they were able to open to see an exceptional amount of avid and new anglers visiting their shops while buying, rods, reels, braid and lures.

“Unfortunately, we were not able to recognise Tanner and Doug for their efforts while the entire Team Shimano and all sales reps from Sportco and Don Coffey were together in person at ICAST. They both are well-deserving of honours and announcing them in front of their peers only adds to it.”

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