Shimano outlines plans as it embarks on recruitment drive
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Shimano has announced the future of its fishing network with a strategy for growth and a broad recruitment plan.
One of the world’s most prestigious tackle brands is extending the reach and scope of its operation in 2020, firstly to the France/Switzerland and Spain/Portugal regions, then following with the Nordics.
A dedicated project team comprising of experts from Shimano Japan & Shimano Europe will work together to build and strengthen the sales and distribution networks across the territories, all starting with finding local Sales & Marketing Managers in France & Spain.
In a statement circulated by Angling International on Wednesday, Shimano explained that the first challenge for successful applicants will be to support the recruitment and development of strong teams to become part of Shimano Fishing’s European network of sales offices.
The announcement follows the news earlier this year that the 26-year distribution partnership between Shimano and Rapala is to come to an end.
From July 2020, Shimano will take full control of the distribution of own-branded products, G. Loomis and PowerPro in France, Switzerland, Portugal and Spain.
Shimano, which this week reported a 4.2% increase in fishing sales over the previous quarter, is targeting experienced people who are looking for a new challenge and who believe they can make an impact on its business.
Successful candidates will share the corporate values of innovation, customer centricity and high performance, using their leadership skills to channel these values through their new teams.
Detailed criteria for the new roles was laid out in Wednesday’s announcement. However, it is clear that a solid sales leadership background, financial management and knowledge of the fishing market and distribution networks are also vital to success.
The recruitment plan complements Shimano’s future strategy to increase focus on establishing improved retail relationships. Managing Director Erik Naberman told Angling International recently that developing its own sales operations fits with structural changes already being put in place.
“It gives us more direct contact with customers,” he explained. “We are positioning ourselves more at the heart of our markets by being closer to retailers. It provides perfect coordination between markets and sales teams. This is all about our company’s direction and consumer needs.”