Shimano Normark UK named top distributor
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Shimano Normark UK has been named by Shimano Europe Fishing Holding as its best distributor/sales office for 2015.
The annual award is based on overall performance and marketing activities and takes in all distributors, joint ventures and sales offices representing the Shimano, G.Loomis and Power Pro brands in their respective markets.
Shimano Normark UK was chosen because of its year-on-year increase in turnover without any fall backs. The business also quadrupled Shimano’s market share in the specimen carp rod category by planning and executing the Velocity campaign, as well as achieving the best year ever for sales of Shimano monofilament.
In addition to a trophy, Shimano Normark’s Managing Director, Gary Lee, also received €5,000 to be spent on a pre-determined and approved marketing campaign in 2017.