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Shimano looks beyond COVID-19 pandemic to centenary

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Shimano is looking beyond the COVID-19 crisis and planning for its centenary celebrations next year, which will include the launch of a new logo (pictured).

Global tackle giant Shimano is looking beyond the COVID-19 pandemic by planning for its centenary next year.

The Japan-based manufacturer is already trailing its plans for its 100th year which will include the launch of its Centennial website, which has already gone live with a ‘teaser’ site. 

In a message on the teaser site, it says: “Shimano began from the dreams that Shozaburo Shimano, a knife craftsman from Sakai-City, aspired to realise through metal working technology. 

“Shimano dedicated 100 years to pursue people’s happiness in finding harmony close to nature and creating new values through the field of bicycle components, fishing tackle and rowing equipment.

“Shimano has always, and always will, provide highly-trusted quality and continue to deliver captivating products for the next 100 years.”

The company has also unveiled a new Centennial logo for the group. The light green, blue and deep blue colours represent land, sky and sea respectively and are said to ‘transcend words’ in making its corporate mission clear: ‘To promote health and happiness through the enjoyment of nature and the world around us’.

The website also features an Innovation page which traces groundbreaking fishing tackle developments through the years, and a photo competition which invites anglers to share their moments of excitement.

See the Shimano Centennial site here.

Filed In: Lines, Product News, Reels, Rods