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Shimano Iberia formed to handle Spain and Portugal distribution

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It was announced today that Shimano Iberia will handle fishing tackle and bike-related product sales in Spain and Portugal.

Shimano Europe will begin operating its new distribution subsidiary, Shimano Iberia S.L., from July 20.

The operation will handle marketing, sales and distribution for Shimano, G. Loomis and Power Pro fishing tackle in both Spain and Portugal.

The move, together with the transition to direct distribution in France and Switzerland starting on the same date, is part of Shimano’s plan to further strengthen its fishing tackle business across Europe by establishing improved direct retail relationships, says the company in today’s announcement.

Shimano Iberia will have approximately 50 employees and be headed by Managing Director, Eduardo Roldan. The same subsidiary will handle Shimano’s bike-related business in Spain.

Exclusive distribution in Spain, Portugal and Andorra was previously handled by Normark Spain S.A., a distribution subsidiary of Rapala VMC Corporation. But in early 2019 Shimano and Normark Spain agreed to terminate the agreement effective from July 1 this year.

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