Shimano determined that ICAST show will go on
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Determined that the show will go on, Shimano North American Fishing plans to recreate its popular product presentation in digital form for global consumption at ICAST 2020 Online next week.
Originally planned to fall at the same time and on the same day as usual, the company has now had to bring the presentation forward following the American Sportfishing Association’s (ASA) decision to start ICAST Online on Monday, July 13th.
“It will now take place at 9.30am EST on that day, on both the Shimano North American Fishing Facebook page and Shimano’s YouTube channel,” confirmed John Mazurkiewiecz, Shimano’s media/PR representative and one of the event’s planners.
In addition to Shimano’s new line-up being revealed on the first morning of ICAST Online, its product development staff, pro-staffers and charter captains will again be on the company’s Facebook page and YouTube channel on Tuesday and Wednesday evening at 7pm EST respectively.
• The ICAST Online Industry Breakfast will be hosted by ASA President Glenn Hughes and will also feature the US Secretary of the Interior, David Bernhardt, Congressman Wilbur Ross and the Vice President of Communications for the Recreational Boating and Fishing Foundation, Stephanie Vatalaro.