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Shimano appoints head of sales operations in both Spain and France

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Julien Le Bouffo has been appointed to lead the French sales operation for Shimano Europe.

Shimano has announced further growth plans in Europe following its decision last year to take control of its own distribution networks in France, Switzerland, Spain, Portugal and Andorra.

The move is part of the company’s future strategy to increase focus on improving retail relationships. New sales and marketing managers are now in place for Spain and France.

David Sanchez, based in Shimano’s new offices in Madrid, brings experience as a seasoned sales manager, an avid angler and a published angling writer. He also played a leading role in setting up the Spanish Carp Fishing Association. 

Leading the operation in France is Julien Le Bouffo, who has team-building and management experience from his previous role as Commercial Director at Fiiish, one of Europe’s fastest-growing lure brands. 

In a statement to Angling International from its Eindhoven HQ, Shimano Europe confirmed that both managers are now recruiting for positions in the teams in both countries. Available roles include sales representatives, marketing officers, customer service staff and technicians. 

Filed In: Lines, Luggage, Product News, Reels, Rods