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Shimano appoints new sales manager for Nordic region

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Carl Sterner will join Shimano on June 1st as its Sales Manager for the Nordic region.

Shimano has appointed Carl Sterner as Sales Manager in the Nordic region of Norway, Iceland, Sweden, Finland and Denmark.

Sterner brings extensive outdoor and fishing experience to the role from his previous position at XXL, where he was in charge of the fishing category for Sweden.

He will be responsible for planning and redefining how the company engages with its markets and for building a strong future for Shimano Nordic Fishing, says a statement announcing his appointment.

“I am very happy and honoured for the opportunity to lead the Shimano Fishing Sales Team in the Nordics,” said Sterner. “The Shimano brand is known for its premium products, quality and innovation. 

“By owning the distribution of our brand we are able to open up the Shimano product portfolio to offer a range that suits the demands of a far wider group of anglers in the Nordics. I am excited that we also have many new products under development that support the rapidly changing retail industry.” 

Sterner will join Shimano on June 1st and will immediately begin building a strong team for the future and establishing strong industry relationships.

“Our top priority is to build strong partnerships with retailers,” he added. “This is to make sure that the end-users not only get the products they deserve and want, but also the personal service they expect. 

“Being a native from the county of Dalarna in Sweden, I have grown up with fishing as a passion. To work with a product line that also is a passion, is highly motivating. I plan to use this passion in the upcoming recruitment process of our future Shimano sales team.”

Andrew Cowan, Managing Director of Shimano Nordics for Bike and now Fishing, said: “I am really looking forward to growing our business in these tough times and getting the Shimano passion spread among our consumers and retailers. 

“I would also like to take the opportunity to thank the people at Normark, who have taken care of our business in recent years and also, of course, our fishing ambassadors who will be important in the future.” 

Shimano Nordics will start selling the Shimano fishing range from October 1st, 2020. Team recruitment will begin this month.

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