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Sea-Guide prepares to enter North American market

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Sea-Guide has established a warehouse in the US and appointed an International and OEM Sales Manager for the company’s push into North America.

One of the world’s best-known rod guide manufacturers has set up a base in the US.

Sea-Guide Metal Manufacturing, from Weihai, China, has established a warehouse in Irvine, California, and hired Rick Hall as its International and OEM Sales Manager.

“Sea-Guide USA is excited to take this opportunity to enter the US market,” said Hall. “We understand there is a need for American rod manufacturers to have a direct source for quality, precision rod components in order to remain competitive in this ever-changing market.

“As one of the largest manufacturers of fishing rod guides and rod components in the world, Sea-Guide can offer extremely competitive pricing on high quality products. We can also serve as a link between manufacturing and US brands needing assistance in getting our products to their factories around the world.”

Hall added that for the first time, after years of requests, Sea-Guide will now offer its products to the rod building community.

From its new base in the US, Sea-Guide will stock several hundred thousand of its guides with the aim of catering for its base market of OEM factories. “Unlike most other guide companies, Sea-Guide actually builds all of its own products and does not just put our name on someone else’s items.

“Having our own facility means that we can shorten our lead times to help our partners cut down on their inventories and rely on our services,” added Hall.

“In the next 12 months our factory will release some of the most thought-out and well engineered guides in years alongside our eco-friendly finishes.”

Sea-Guide currently boasts 26 patented products and more than 50,000 items to choose from.


Filed In: Product News, Rods