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Scierra reveals new launches in 2016 catalogue

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The 2016 Workbook from Svendsen Sport fly fishing brand, Scierra, includes the company’s new launches for the year.

Six new rod ranges, three new reels and multiple fly lines are being unveiled in the 2016 Scierra catalogue, which will be out at the end of the month.

The Scierra 2016 Workbook features all the products in the Svendsen Sport fly brands’ arsenal.

Product Manager Mathias Lilleheim gives readers a unique insight into the thinking behind the development of close on 50 new fly rods for 2016. Each adheres to his idea that all really good fly rods require a minimum of human power to perform at their optimum.

Alongside rods, reels and lines, there’s information on Scierra’s renowned clothing range, its luggage, accessories and the Lenz Optics eyewear range.

The 2016 catalogue can be downloaded at


Filed In: Fishing Jackets & Trousers, Fishing Waders & Boots, Fly Reels, Fly Rods, Product News