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Salmo continues southern US bass push

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US Marketing Consultant, Tom Zenanko, is working to expand Salmo’s southern US bass market share.

Polish company Salmo was back at ICAST to unveil its new Bass Bug lure and to expand its reach into the southern US bass markets.

Company owner Piotr Piskorski joined his US Marketing Consultant, Tom Zenanko, in Orlando to begin a big media push that will peak at the BassMaster Classic in March.

“It is the goal of nearly every crankbait company to balance its business with walleye and bass lures and our primary goal this year was to introduce Salmo lures to bass anglers,” said Zenanko.

“The three key lures on the booth were the Bass Bug, the new Hornet 6.5 and a walleye lure called the Freediver, with the Bass Bug proving the crowd favourite.

“Peter also showed off a new line of saltwater lures, but Salmo’s impact on this market is minimal at present in the US. So many people are not aware we are into salt.”

Already very popular in the Midwest, Salmo’s aim is to expand its sales territory by reaching out to markets in the South. The company is working with a large team of bass anglers from around the US to generate photos and stories about the Bass Bug in preparation for the Classic.



Filed In: Lures, Product News