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Sage launches fly rod to help breast cancer charity

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A portion of the proceeds from the sale of the new GRACE fly rod from Sage will go to the Casting For Recovery charity.

US fly fishing tackle manufacturer Sage has released the GRACE fly rod, building on its history of selling pink rods with the some of the proceeds benefiting breast cancer recovery and research through the Casting for Recovery (CFR) charity.

The GRACE rod is made using a slender profile rod blank in an iridescent pink. Sage says: “The pink and black wraps and pink aluminium reel seat round out the rod’s beauty and complement its name.”

A comfortable to cast fly rod, it comes in one, 8’ 6” long, five-weight, four-piece configuration. It also has hard-chromed snake guides and comes in a pink rod tube.”

The rod retails at $495, with Sage donating $50 to CFR for every rod sold.

“Supporting such a passionate group of women in their fly fishing pursuits while helping them overcomer this terrible disease means a great deal to us at Sage,” said its Marketing Manager, Eric Gewiss. “Breast cancer touches many of our lives. My own mother is a breast cancer survivor and many of us have a family member or know of someone close to them who has battled the disease.

“The GRACE rod expresses Sage’s enthusiasm to help breast cancer survivors the best way we know – by building an elegant fly rod that embodies the meaning of GRACE, the beauty of form in motion.”

“CFR is a non-profit organisation dedicated to giving women powerful tools to overcome the challenges of breast cancer,” said Executive Director, Lori Simon. “Because the CFR quality of life programme is provided to women of all ages and stages of breast cancer at no cost to them, we are grateful for this partnership with Sage. These donations allow us to expand our programme to more women in need of support.”






Filed In: Fly Rods, Product News, Rods