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Sage dancing with delight at double EFTTEX success

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Marc Bale, of Sage, shows off one of his company’s two EFTTEX Awards – the Best Fly Reel.
↑ Far Bank Enterprises Director of Marketing and Merchandising, Dave Visnack, with Sage's Best Accessorty Award.

Sage was basking in EFTTEX glory for the second year in a row when the US-based company scooped two awards in Paris.

Its CIRCA 589-4 followed in the footsteps of the Sage One to scoop the Best New Fly Rod, and its Sage Travel Rod Tubes triumphed in the Best Accessory Award – leaving its Director of Sales, Marc Bale, dancing with delight.

He said: “It was an excuse to get on the dance floor. When all your hard work is recognised you have to celebrate when you win.

“From a PR point of view, winning awards like this are like home runs for us. It is marketing gold. It shows that Sage is out there and producing the top class products that people want.”

It was a pretty successful night for Sage’s parent company, Far Bank Enterprises, which also saw its newly branded RIO Products subsidiary pick up the Fly Line Award for its ‘In Touch’ Sinking Line.


Filed In: Fly Lines, Fly Reels, Large Accessories, Lines, Product News, Reels, Uncategorized
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