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Säenger: Tackle trade ‘better placed’ than most to survive crisis

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Katrin Säenger: “We do not expect the demand for fishing tackle to be hurt as badly as other leisure industries and this will help recovery.”
↑ German tackle supplier, Säenger Angelagerte, says it is well prepared to get through such situations.

The fishing tackle trade is better placed than most leisure industries to survive the current COVID-19 crisis, according to the General Manager of one of Europe’s best-known manufacturers.

“We do not expect the demand for fishing tackle to be hurt as badly as other leisure industries and this will help recovery, although the general level of sales will be lower than normal for a long time,” says Katrin Säenger, of German company, Säenger Angelngeräte.

“Fishing can be done alone or with two people without any restrictions, and because travelling will be difficult this year fishing will be a favourite leisure activity in many regions.

“Also, some families will stay at home for their vacations and we hope this will increase the intensity in fishing.”

The company has no plans to reduce staffing levels and has reduced working hours by a maximum of 50% to limit the impact on workers’ income and living standards. It is also using compensation pay being made available by the government.

To continue operating as normally as possible the company has split its workforce into two units that have no contact with each other. “There are still incoming orders which must be handled,” said Säenger.

The company, established in 1977 and based in Waldsolms, 50km north of Frankfurt, is planning to reach 80% of normal sales within a short time after restrictions are lifted. 

“Our firm is well prepared to get through such situations. It is one of our strategies to be able to survive without help from the outside for a very long time,” added Säenger. “You need to be innovative and profitable in the good times to survive the bad times.

“Our suppliers can rely on us regarding placed orders and our customers can rely on our support for relationships based on common business rules.

“COVID-19 is new and unexpected, but we have to consider that there will be other challenges in the future that have to be solved.”

Filed In: Product News