Russel to fill new ASA Member Relations Manager role
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The American Sportfishing Association (ASA) – the representative trade organisation for angling in the US – has appointed Rob Russel to the newly created position of Member Relations Manager.
“Finding the right candidate for the new position was not easy,” said Blake Swango, Vice President for the Trade Show and Membership at the ASA. “The role requires someone with a proven track record of providing an outstanding customer support service to help our members with whatever they may need. We also wanted someone with a passion for the outdoors, including fishing and boating. Rob has both.”
The ASA has created the new role to focus on supporting its members and to be its staff point of contact. In addition to following up on members’ questions and requests, Russel will help to ensure that the organisation’s members understand the benefits of membership and the business and legislative issues that could affect them.
“Rob will be spending a great deal of his time on the road, meeting with our members and listening to their concerns about their business and our industry,” added Swango. “I expect we’ll learn a lot over the next few years which will help us fine-tune how we can be of greater service to them.”
“This new position has the opportunities and challenges I was seeking,” said Russel. “I’m really looking forward to working with our members and, more specifically, listening to their concerns and doing what I can to ensure their membership is working for them.”
Russel has close to ten years’ experience in the customer service arena, having worked for several east coast resorts in their guest relations divisions; BoatU.S. in its claims department and for several service-based franchises in the Northern Virginia area in customer outreach and relationship development.