River2Sea Europe in 700 stores in Germany and Austria
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River2Sea Europe has signed a distribution deal that will see it sold in 700 stores across Germany and Austria.
The partnership with Cebbra Fishing International has been described by Robert Borrenbergs, Managing Director of Netherlands-based River2Sea Europe, as an enormous boost for its plans to spread the brand across Europe.
Borrenbergs told Angling International: “This is a big step for us in the European market and will give us a presence in a lot of the big shops. We had our eye on Cebbra for some time and we are delighted to have come to an agreement with the company.”
Borrenbergs added that River2Sea, which also has markets in Russia and Italy, is currently looking for distributors in other regions of Europe.
Cebbra currently distributes a number of top brands to retail outlets throughout Germany and Austria as well as its own Jackson range of products. Its Sales and Product Manager, Roman Visan, said: “The River2Sea products are very innovative and of an impressive high quality. They cover a wide range of target species in both salt and freshwater. The brand is also known for its great cost/performance ratio.
“Cebbra has a big dealer network throughout Germany and Austria and we will be looking to increase the River2Sea profile in the region.”