View Latest Virtual Magazine
Angling International - The Ultimate Online Tackle Trade Resource

Product News

Return to Home Go Back a Page

Product News

Show More

Reuben Heaton’s Andrew Race is new ATA Chairman

Article Media Click images to enlarge +

Andrew Race, of UK-based scales manufacturer Reuben Heaton, is the new Chairman of the Angling Trades Association (ATA).

Andrew Race, Managing Director of scales manufacturer Reuben Heaton, is the new Chairman of the UK’s Angling Trades Association (ATA).

He succeeds former chairman John Loftus who has stepped down from the post following illness in his family.

Race, a long-serving member of the ATA Board, has been in the tackle trade since 1989, when he and his father bought the Nuneaton-based Reuben Heaton business.

“My goal is to work with the Board to create a more positive impression of the ATA in the minds of the industry,” he told Angling International. “We need to close the distance between the Association and the people we represent by being visible and relevant, having a meaningful product to sell and by giving people sound reasons to join the ATA.

Race has already met with Angling Trust CEO Jamie Cook to discuss how the two organisations can work together, and plans to meet with other bodies that may be able to help the ATA achieve its objectives.

He is also in the process of finalising the make-up of a focus group within the Association which, among other things, will be charged with prioritising the ideas to come out of the hugely productive think tank run by the ATA last year. 

Prior to joining the tackle trade, Race gained qualifications in fishery management and set up his own consultancy business. 

Filed In: Product News