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Release Reels unveils much-awaited SM

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The new Release Reels SM made its debut at the Miami International Boat Show and went on sale last month.
↑ Made and created in the US - the new SM from Release Reels.

USA reel manufacturer, Release Reels, has announced the eagerly-awaited arrival of SM – the Star Drag Magnetically controlled conventional casting reel.

The company says that the unique design of the SM allows it to be cast a comfortable 150-200 yards while the carbon and stainless steel drag system provides a solid, smooth and consistent drag.

Backing up that drag is a set of gears that Release claims has ‘no rival’ in the industry. Adding to the fishability of this powerful reel is its light weight, ergonomics and fast retrieval speed – backed up with plenty of torque and power to fight any fish.

“The SM is the perfect tool for getting the lure or bait out to where the fish are,” said Ryan ‘Hatteras Jack’ White – the Master Class caster and internationally known reel technician and rod builder.

“The SM was designed from the ground up to be a performance distance casting reel, plus it also has all of the fish fighting elements we know how to make,” said Wes Seigler, Release Reels’ President and Designer.

“Ryan and I sat down together and we went through all of the major distance casting reels and took the best of every reel and incorporated them into the design.

The big ‘ah-ha’ moment for me was when I figured out how to design the foot and side plates so that cross bars were no longer necessary.”

The SM features an innovative and completely open design which gives you unencumbered access to the spool.

It is a fully machined aluminum reel featuring all of the elements you would expect in a top shelf product.

  • Innovative design – eliminating the need for cross bars;
  • Low profile chassis;
  • Free floating spool producing optimum acceleration and minimal resistance;
  • Capacity – over 300 yards 20# mono;
  • Counter balanced crank arm;
  • Weight 23 oz;
  • Casting weight from 3oz to 16oz;
  • Spool shoulder designed for improved thumb control;
  • ABEC7 Boca ceramic spool bearings
  • Large 316 stainless steel main gear
  • 6:1 gear ratio;
  • Fast retrieval speed;
  • Smooth carbon fibre and stainless steel drag washers;
  • 5+1 system Tournament inspired, fully adjustable, mono-magnetic cast control system.

All Release Reels are cut, machined and assembled from premium grade materials.

This includes US manufactured and certified 6061 T6 aluminum, 316 stainless steel gears, premium bearings, and carbon fibre drag washers, – all created and manufactured in North America,

They are also backed by the company’s unconditional lifetime warranty.


Tel: + 1 603 988 4682



Filed In: Product News, Reels