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Registration open for second AFFTA Dealer Summit

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Registration is now open for the second AFFTA Dealer Summit that will take place in Bozeman, Montana, later this year.
↑ Tucker Ladd, Chairman of the AFFTA Board: First Dealer Summit was an 'invaluable experience'.

Registration is now open for the second American Fly Fishing Trade Association (AFFTA) Summit.

The three-day business-building event is set to be held from October 12 to 15 in Bozeman, Montana. Space is limited so early registration via the AFFTA website ( is recommended.

The AFFTA Dealer Summit is geared towards helping retailers move their businesses forward and progressing the sport and industry of fly fishing. Seminar speakers, networking and roundtable discussions are the cornerstones as well as engagement with manufacturers and organisations that sponsor the event.

Topics for the sessions include store design and merchandising, conventional gear cross-over, in-store customer experience, planning for retirement, consumer insights and a Google business overview. There is also an opportunity to brainstorm and troubleshoot with other retailers.

A full listing of agenda topics and speaker biographies can be seen on the Dealer Summit page on the AFTTA website.

Tucker Ladd, Chairman of the AFFTA Board and owner of Trout’s Fly Fishing in Denver, said: “As an organisation AFFTA is delighted to continue the Dealer Summit for a second year and offer this great business benefit to our retailers. After the 2014 event I went back to the shop and implemented much of what I learnt immediately. It was an invaluable experience and I am excited for what 2015 will bring.”

For more information, call AFFTA on 406 522 1556 or email .

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