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RBFF research identifies multiculturals as 60 in 60 targets

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Frank Peterson, RBFF President & CEO, believes the multicultural communities represent ‘strong’ opportunity to grow participation.

The Recreational Boating and Fishing Foundation (RBFF), the organisation driving participation in the US, has released new research on multicultural audiences and their relationships with fishing and boating.

The research identifies nuances between various audience groups and includes recommendations on how to better reach them.

It also contains information on how and where to reach these multicultural audiences and the growth opportunities they present for the industry.

“The great news is that multicultural audiences represent a strong opportunity for the RBFF and the industry to grow both fishing and boating participation by promoting them as a memorable and relaxing break from daily life that fosters family bonding,” said RBFF President & CEO, Frank Peterson.

“The America we know is rapidly changing, making emerging audiences increasingly important to our 60 in 60 goal (60 million anglers in 60 months) and the future of fishing and boating,” added Peterson. “Not only do we know who to target, but this study now shows us how to reach out to and interact with these customers.”

The full report and infographic are available for free to all RBFF stakeholders.

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