View Latest Virtual Magazine
Angling International - The Ultimate Online Tackle Trade Resource

Product News

Return to Home Go Back a Page

Product News

Show More

RBFF making waves in new female fishing initiative

Article Media Click images to enlarge +

The RBFF this week launched a new initiative – Making Waves – aimed at getting more women and children onto the water.
↑ In the Making Waves campaign, RBFF has teamed up with Fishing's Future.

The Recreational Boating & Fishing Foundation (RBFF) has announced the launch of Making Waves, an initiative designed to empower women and girls to cast off labels and rock the boat – with fishing rod in hand.

THE US-based organisation says it is committed to leading the industry by example and promoting women on the water by removing perceived barriers to the sport, increasing the representation of women in fishing and introducing a series of angling workshops specifically designed for women and girls.

Research shows children are more likely to go fishing with their mum – a direct contradiction of the idea that fishing is a boys’ club. Yet, a 2017 study revealed that only 19.3% of women and girls thought a fishing participant looks like them. As more girls take an interest in fishing, mothers have a great opportunity to shatter the ‘bass ceiling’ and set a strong example for their children, says the RBFF.

“Despite this perceived lack of representation in the sport of fishing, 45% of last year’s new fishing participants were female, and that number continues to grow,” said Stephanie Vatalaro, Vice President of Communications at the RBFF. “We are proud to be an industry leader in identifying and engaging with new markets to ensure the future of fishing and boating. With this campaign, we’re creating spaces for women out on the water. And we want this initiative to be the rallying cry for other industry organisations to join us.”

In honour of the Making Waves announcement, RBFF is working with its partner, Fishing’s Future, to launch fishing events specifically for women and girls across the country. Fishing’s Future’s mission is to increase participation in recreational angling and promote the sport as a valuable means of connecting children and families with nature and environmental stewardship.

Making Waves is anchored by a creative campaign that includes a video (see right) featuring female anglers casting lines, catching fish and captaining their own boats. More information about programming for women and other helpful resources can be found at


Filed In: Product News