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Rapala VMC appoints new head of European distribution

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Rapala VMC Corporation has appointed long-serving executive, Jean-Philippe Nicolle, to head up its European distribution operation.

Rapala VMC Corporation has appointed Jean-Philippe Nicolle as a member of its Executive Committee and Executive Vice President, Head of European Distribution.

Nicolle, who takes up the role from January 1st, 2020, is currently heading up the Group’s distribution business in central Europe. He has been with Rapala since 1997.

The announcement was made yesterday in a release from Louis d’Alançon, Chairman of the Board and CEO of the Group.

Meanwhile in America, the Bass Anglers’ Sportfishing Society (B.A.S.S.) has signed Rapala as a partner for the Bassmaster Tournament trail 2020 season.

Rapala will be a supporting sponsor for the Bassmaster Elite Series, Bassmaster Opens Series, Carhartt Bassmaster College Series, Mossy Oak Fishing Bassmaster High School Series, Bassmaster Team Championship and the grassroots TNT Fireworks B.A.S.S. Nation regional and championship tournaments.

“As Rapala looks at the year 2020 and how fast competitive bass fishing is growing and changing each year, we are so excited to be a sponsor of B.A.S.S. at every single level,” said Matt Jensen, Director of Marketing for Rapala. “B.A.S.S. continues to be a strong advocate from high school on up to the Elites, and we have a great partner to promote all of the Rapala VMC brands.”

Six 2020 Bassmaster Elite Series pro anglers – Bernie Schultz, Seth Feider, Patrick Walters, Gerald Swindle, Brandon Palaniuk and Bob Downey – are part of the Rapala pro-staff.

Rapala will also be the title sponsor of the Bassmaster Fantasy Fishing Challenge. 

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