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Rapala announces changes to Sufix distribution in Europe

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Rapala VMC Corporation has announced changes to the distribution of its Sufix fishing line brand in Europe.

Shimano Europe Fishing Holding is to stop distribution of Rapala VMC Corporation’s Sufix branded fishing lines in Italy, Germany, Benelux and the UK from the beginning of next year.

Sufix will be distributed by Rapala France SAS in the four countries. All other distribution agreements in Europe, the Middle East and Asia (EMEA) countries related to the Shimano and Power Pro branded fishing lines remain the same.

In September Rapala announced that Rapala France would be taking over the distribution of brands, including Rapala, VMC, Storm, Blue Fox, Carp Spirit and Dynamite Baits to retailers in Austria.

Filed In: Lines, Product News