Rapala adds to Eco Wear range
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Rapala is building on its award-winning Eco Wear range with the introduction of a new design to its ‘environmentally-friendly’ produced waders.
The company won the Best Apparel Award for its Eco Wear Reflection waders at last year’s EFTTEX in Amsterdam and has now beefed up the range with pattern that mimics underwater light reflections and acts as a camouflage to help the wearer blend into the environment.
Renewable energy is harnessed in the production technique of the Eco Wear range. DuPont™ Cerenol® Poly technology is based on DuPont’s family of polyether polyols that are manufactured in a sustainable process using an ingredient derived from agricultural feedstock.
DuPont Cerenol technology is applied as a part of the manufacturing process where the fabric is given its waterproof and breathable qualities with 30% less fossil energy use and 35% less greenhouse emissions.
The waders are packed in a recyclable carbon.
Product Manager, Henri Eppert, told Angling International: “Needless to say, Rapala is not saving the planet with Eco Wear. However, each consumer can contribute to something that we all depend on.
“Green technology, uncompromised quality and ground-breaking design – these are the fundamentals embodied in more and more Rapala apparel in the growing Eco Wear family.”
Eppert said that two more Eco Wear items will be introduced next year – a Reflection wading jacket and waist high Reflection waders. He added: “Both are going through the sample rounds right now before proper field testing.
“They might be seen being worn by the Finnish fly fishing team this summer.
“Eco Wear will mainly focus on apparel, but we are also looking at bags and sunglasses with our Eco Wear eyes open.”
Business Contacts. Tel: + 358 97 562 540 Email: Web: www.rapala.com