Rapala adds sponsorship weight to MLF Bass Pro Tour
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The world’s largest manufacturer of fishing lures has joined U.S.-based Major League Fishing (MLF) as an official sponsor of the new Bass Pro Tour.
Rapala VMC Corporation has put its weight behind the event which is already backed by heavyweights that include Pure Fishing brands Abu Garcia and Berkley and motor giant, Evinrude.
“Rapala has a lot of fast-growing brands that apply to the ever-changing bass fishing industry, including VMC hooks, Sufix line, and Storm and Terminator lures,” said Matt Jensen, Director of Marketing for Rapala USA. “We also sponsor many of the greatest anglers in the world who are now part of this historic inaugural MLF season and the Bass Pro Tour.
“It is our goal to support all our pros as well as align with the top trends in the fishing industry and our new and exciting partnership with MLF certainly does that.”
“We are excited to welcome Rapala to the Bass Pro Tour,” said Jim Wilburn President and CEO of Major League Fishing. “Its storied history in the world of bass fishing and the way it has brought revolutionary new products to the market year after year makes it a perfect fit for the tour as we grow this great sport into the future.
“Rapala already supports a number of the anglers who compete out here on the Bass Pro Tour so we are thrilled that it has now come on board as an official sponsor.”