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Pure Fishing’s carp brand gets new look

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The new-look JRC logo – introduced to reflect the evolution of the Pure Fishing carp brand.

Pure Fishing’s carp brand, JRC, has been given a facelift which will be introduced to anglers in 2015.

The brand, which over 20 years old, has been given a refresh which has seen its traditional gold logo consigned to history and replaced by a fresh red and black colour scheme.

Brand Manager Ralph Dijk said: “JRC has evolved over 20 years from its roots and we wanted to update the brand’s look to reflect the technical and forward-thinking approach of our team. The new logo has a minimal, contemporary design that we love – and there’s a hidden element for the sharp-eyed.

“Look closer and the logo reveals an outline of a bivvy – among our best known products – and the cross of St George representing our English heritage.”

The JRC is also working on its product offering with the new Stealth Bloxx Bivvy leading the way. It will be followed by other new launches, including a range of rods, sleeping bags and long session bivvies.

Filed In: Bivvies, Chairs, Large Accessories, Product News