Pure Fishing wins six in first-ever ICAST Online product awards
Article Media Click images to enlarge +
Pure Fishing walked away with six prizes in the first-ever ICAST 2020 Online New Product Showcase Awards last night.
Its Abu Garcia, Berkley, Hardy and PENN brands all tasted success during the awards which were compered by American Sportfishing Association (ASA) President Glenn Hughes. It was streamed live at the end of day three of the digital show.
Hughes said: “Despite a change in venue, the New Product Showcase featured innovations in gear, accessories, apparel and other products to ensure anglers will have a great day on the water.
“For the first time, retail buyers and media from around the world were able to vote electronically for the best of category and Best of Show awards.”
He added: “Kudos and congratulations to all our member exhibitors who stepped up this year, even during these crazy times, to develop and launch all these incredible new products that reflect the passion our industry has for making a day on the water even more exciting for anglers around the globe.”
The Best of Show trophy will be announced on Friday.
The full list of last night’s winners include:
Boating Accessories: Minn Kota, Raptor Shallow Water Anchor;
Boats and Watercraft: Johnson Outdoors Watercraft, Old Town Sportsman Autopilot;
Giftware; Garmin, Garmin quatix® 6X Solar;
Footwear: Under Armour, UA Micro G Kilchis;
Eyewear: Costa Del Mar, Inc., Ferg;
Lifestyle Apparel for Women: Simms Fishing Products, Women’s Challenger Jacket and Bib;
Lifestyle Apparel for Men: AFTCO/American Fishing Tackle Company, Saba Recycled Seam-Free Boardshorts;
Warm WeatherTechnical Apparel: AFTCO/American Fishing Tackle Company, Diffuse Air-0 Mesh® Fishing Shorts;
Cold Weather Technical Apparel: AFTCO/American Fishing Tackle Company, Reaper Windproof 3-Layer Softshell Jacket;
Soft and Hard Coolers: YETI, Roadie 24;
Electronics: Humminbird, CoastMaster Charts;
Cutlery, Hand Pliers or Tools: Line Cutterz, Line Cutterz Dual Hybrid Micro Scissor;
Fly Fishing Accessory: Plano Synergy, Frabill Floating Trout Nets;
Fishing Accessory: American Tackle Company, Tsuka Handle System;
Kids’ Tackle: Pure Fishing, Inc., Abu Garcia Gen Ike EZ Cast Baitcast Combo;
Terminal Tackle: Rapala VMC, VMC Crossover Rings;
Tackle Management: Plano Synergy, Plano EDGE FLEX;
Ice Fishing: – Rapala VMC, Strikemaster Lithium 24V;
Fishing Line: Pure Fishing, Inc., Berkley FluoroShield;
Freshwater Soft Lure: A Band of Anglers, Hyperlastics Dartprop Pro SK;
Freshwater Hard Lure: Z-Man Fishing Products, ChatterBait® JackHammer™ StealthBlade™;
Saltwater Soft Lure: 13 Fishing, The Mullet;
Saltwater Hard Lure: Shimano North America Fishing, Inc., SP-Orca 150 Flash Boost – Blue Sardine Colour;
Fly Fishing Rod: Pure Fishing, Inc., Hardy Zane Pro;
Freshwater Rod: St. Croix of Park Falls, Legend Xtreme Spinning;
Saltwater Rod: St. Croix of Park Falls, Mojo Inshore;
Rod & Reel Combo: Pure Fishing, Inc., Abu Garcia Virtual Casting Combo;
Fly Reel: Pure Fishing, Inc., Hardy Ultradisc UDLA Reel;
Freshwater Reel: Shimano North America Fishing, Inc., Vanford 2500 Spinning Reel;
Saltwater Reel: Pure Fishing, Inc., PENN Battle III Reels.