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Pure Fishing wins four awards at EFTTEX products awards

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Pure Fishing won four awards at the EFTTEX Best New Product Awards in Brussels.

Pure Fishing, the world’s biggest fishing tackle manufacturer, returned to top form with four first place awards at Europe’s premier trade show tonight.

The company took four first prizes – including all three reel categories – at EFTTEX in Brussels. Cyberfishing Europe and Svendsen Sport brand, Savage Gear, shared the Innovation of the Year Award, while Société Clee took the Visitors’ Choice prize.

The full list of winners is:

  • Rod
  • Winner: Pure Fishing, Abu Garcia Mike Iaconelli ‘Ike’ Signature Series.
  • Runner-up: Ockert, REVOLT Spin.
  • Fly Rod
  • Winner: Winston Rod Company, Winston AIR TH.
  • Runner-up: Svendsen Sport, Scierra Baby Brook
  • Fly Reel
  • Winner: Pure Fishing, Hardy Ultralite MTX-S.
  • Runners-up: Snowbee Geo S Fly and Sage Trout.
  • Fixed Spool Reel
  • Winners: Pure Fishing, Abu Garcia Revo MGXtreme and Daiwa Certate.
  • Runner-up: DAM Quick 10.
  • Multiplier Reel
  • Winner: Pure Fishing, Abu Garcia Revo EXD Low Profile.
  • Runner-up: Daiwa, Steez CT SV.
  • Fly Line/Leader
  • Winner: RIO Products, Technical Trout.
  • Runner-up: Snowbee XS Plus-EDR-FHV
  • Monofilament Line
  • Winner: Rapala VMC Corporation, Advance Fluorocarbon.
  • Runner-up: Snowbee, XS Plus Gold Fluoro.
  • Braided Line
  • Winner: Ockert, iBRAID.
  • Runner-up: Pure Fishing, Stealth Smooth 12.
  • Hard Lure
  • Winners,: DAM Madcat Propeller Teaser and Tsuda Shokai, Zacrawl SC.
  • Runners-up: BIWAA (Sert), Swimbass and Strike Pro/CWC, Miuras Mouse.
  • Soft Lure
  • Winner: Svendsen Sport, Savage Gear 3D Needlefish.
  • Runners-up: Ribche Lures, Mama San and LIVETARGET, Freestyle Frog
  • Metal Lure
  • Winner: Tiemco Riot Blade.
  • Runner-up: Svendsen Sport, Savage Gear 3D Octopus
  • Accessory
  • Winner: Snowbee, Ultralite Chest Pack.
  • Runner-up: O Mustad & Son AS, Mustad Hero Plier.
  • Terminal Tackle
  • Winner: Rapala VMC Corporation,75 Bladed Hybrid.
  • Runner-up: Rapala VMC Corporation, RCD Lure Tuning Tool.
  • Clothing
  • Winner: Lucky John Europe, Norfin Discovery Heat Winter Suit.
  • Runner-up: Snowbee, Nivalis Lady Down Jacket.
  • Soft Dough/Natural Hook Bait
  • Winner: Energofish, Bloodworm Jelly Baits.
  • Runner-up: Lucky John Europe, Sand Worm
  • Sunglasses and Headwear
  • Winner: Wiley X, WX Compass.
  • Runner-up: Costa Sunglasses, Pescador Untangle Collection.
  • Boxes, Holders, Bags and Luggage
  • Winner: Daiwa N’ZON EVA 4 Box Feeder Bag.
  • Runner-up: Rapala VMC , Lure Camo Tackle Bag Magnum.
  • Floating Apparel
  • Winner: Société Clee, Platform Junior.
  • Runner-up: Hobie Kayak Europe, Hobie Mirage Passport.
  • Electronic/Application Technology
  • Winner: Cyberfishing Europe, Smart Rod Sensor.
  • Runner-up: PowerVision Oy, PowerDolphin.
  • Innovation of the Year
  • Winners: Cyberfishing Europe, Smart Rod Sensor and Svendsen Sport, Savage Gear 3D Octopus.
  • Visitors’ Choice.
  • Société Clee, Flatform Junior.
Filed In: Product News