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Pure Fishing makes appointments on each side of the Atlantic

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Swedish businessman, Kjell Clefjord, has taken over from Grant Ottignon-Harris as Managing Director of Pure Fishing EMEA.
↑ Jim Murphy has returned to Pure Fishing in the newly created role of Director of Fly Fishing.

Pure Fishing, the world’s largest supplier of fishing tackle, has announced two major appointments on both sides of the Atlantic.

It has replaced Europe, Middle East and Africa (EMEA) Managing Director Grant Ottignon-Harris, who left the company last month, with Swedish businessman, Kjell Clefjord, and created a new position in the US – Director of Fly Fishing – for Jim Murphy, who is returning to the group.

Clefjord is described as having a proven record of success across multiple industries. In a statement Pure Fishing said: “Kjell is a salesman at heart and brings a passion for focusing on the customer, building teams and growing business. His deep experience will serve him well as he and the Pure Fishing team accelerate profitable growth and re-establish Pure Fishing’s leadership position in the EMEA region.”

In his new role at Pure Fishing, Murphy, former President of Hardy North America, will oversee the production and sales within the group’s Hardy, Greys, Fenwick and Pfleuger brands.

“I’m taking this role as a tremendous opportunity for not only myself, but for all of the brands within the new Pure Fishing,” said Murphy. “I call it the new Pure Fishing because of the positive changes it has been making of late in reconfiguring the company and I’m thrilled to be a part of the team the group has worked hard to create.”

Pure Fishing said that the intent behind creating this new role within the company is to expand the footprint of Hardy, Greys, Fenwick, and Pflueger in fly fishing and bring the brands back to the forefront of the industry.

“I can’t think of anyone better suited to fill this role within the company,” said Jon Schlosser, Vice President of Marketing at Pure Fishing. “Jim brings a very strong development background that fits well with our agenda for driving innovation and technology into industry leading products.”

He added that with over 25 years of experience in leadership roles, Murphy is expected to not only grow sales and distribution, but increase overall competency within Pure Fishing as it relates to fly fishing. As well as his tenure at Hardy, Murphy is a former Vice President of Sales at R.L. Winston Rod Company and the founder of Redington

Filed In: Fly Reels, Fly Rods, Product News, Reels, Rods