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Pure Fishing leads the way in Best New Product Awards

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Pure Fishing celebrated after picking up four awards in the Angling International-sponsored EFTTEX Best New Product Awards.
↑ Daiwa was a double winner in the EFTTEX Best New Product Awards – sponsored by Angling International.
↑ Two Far Bank Enterprises brands – RIO Products and Sage Manufacturing – were winners in the Angling International sponsored Best New Product Awards.

The highlight of EFTTEX – the Angling International-sponsored Best New Product Awards – were dominated by the industry’s major manufacturers.

Global leader, Pure Fishing, led the way by taking four awards, followed by two each for Daiwa and Rapala VMC Corporation. Svendsen Sport A/S, a winner of six prizes last year, also made it to the podium to pick up the Best Accessory Award.

Exhibitors from across the Atlantic made a big splash with perennial winners, Sage Manufacturing, scoring a double with wins in the fly rod and fly reel categories, while its Far Bank Enterprises counterpart, RIO Products, also took an award for its Single Handed Spey Line.

EFTTEX regular Mann’s Bait Company was a winner in the Metal Lure category, while Costa Sunglasses won the first-ever Eyewear award for its Costa Cortez.


  • Winner: A-Tec Inc (Silverna Taki TZ)
  • Runner-up: Daiwa (Saltiga Airportable)

Fly Rod

  • Winner: Sage Manufacturing (MOD)
  • Runner-up: Pure Fishing (Hardy Zephrus)

Fly Reel

  • Winner: Sage Manufacturing (CLICK Series)
  • Runner-up: Pure Fishing (Hardy Ultralite CADD)

Fixed Spool Reel

  • Winner: Pure Fishing (Abu Garcia Revo MGX Spinning Reel)
  • Runner-up: Shimano (Stradic FK HG)

Multiplier Reel

  • Winner: Pure Fishing (Abu Garcia Revo Toro Beast Low Profile)
  • Runner-up: Daiwa (Ryoga Shrapnel)

Fly Line

  • Winner: RIO Products (Single Handed Spey Line)
  • Runner-up: Snowbee (XS-Plus Extreme Distance M)

Monofilament Line

  • Winner: Momoi Fishing ( Momoi Shock Leader)
  • Runner-up: Rapala VMC Corporation (Sufix Super 21 FC)

Braided & Multifilament Line

  • Winner: Pure Fishing ( Spiderwire Dura-Silk)
  • Runner-up: Daiwa (morethan 12 Braid)

Hard Lure

  • Winner: Pure Fishing (Sebile Spin Glider)
  • Runner-up: Rapala VMC Corporation (Shadow Rap)

Soft Lure

  • Winner: Daiwa (Duck Fin Live Shad)
  • Runners-up: D.A.M. Effzett Real Life Catfish & Strike Pro (Pig Shad Junior)

Metal Lure

  • Mann’s Bait Company (Crystal Classic)
  • Runner-up: Zebco Europe (Black Cat Baby Carp)


  • Winner: Svendsen Sport A/S (Water Wolf Bottom Fishing Kit)
  • Runner-up: Frichy (Aluminium pliers)

Terminal Tackle

  • Winner: Vania Flies (True Hopper Set)
  • Runner-up: D.A.M. (Madcat Broom Jighead)


  • Winner: Daiwa (Gore-Tex High Loft Winter Suit)
  • Runner-up: Rapala VMC Corporation (Tactics Guide Vest)


  • Winner: Energofish (Benzar Jelly Baits Maggot)
  • Runner-up: Energofish (Champion Pellet 2mm Fluoro Carp 800gr)

Eyewear & Headgear

  • Winner: Costa Sunglasses (Cortez)
  • Runner-up: Svendsen Sport A/S (Lenz Optics Rogue)

Bags & Holdalls

  • Winner: Rapala VMC Corporation (Urban Hip Bag)
  • Runner-up: Strike Pro (BFT Pred8or Bag)

Visitor’s Choice

  • Winner: Eumer Finland (Spintube Flash).


Filed In: Product News