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Pure Fishing gets a new CEO as Eibeler departs

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Harlan M. Kent has been appointed CEO of Pure Fishing following the departure of Neil Eibeler.

Sycamore Partners, the new owner of Pure Fishing, has appointed Harlan M. Kent as its CEO following the departure of Neil Eibeler.

Kent comes to Pure Fishing with over 30 years of experience, working with and leading some very recognisable brands, including the Performance Sports Group, Totes Isotoner, and the Yankee Candle Company. He is particularly passionate about established, branded companies with great teams, and throughout his career, has a built a proven track record of driving profitable growth across multiple channels of distribution.

“We remain incredibly excited about Pure Fishing and the team. And having Harlan join the group further affirms our collective belief in the long-term potential of the company and its brands,” said Peter Morrow, Managing Director of Sycamore Partners.

“I have been an avid consumer of this industry for most of my life and am thrilled to be joining the Pure Fishing team,” said Kent. “It’s not very often that a person can marry their professional career with a personal hobby, so I am grateful for this opportunity. I’m excited to be part of establishing Pure Fishing as a standalone business and to continue building and investing in its growth agenda with the team and our portfolio of industry leading brands.”

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