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Pure Fishing confirmed as Hardy & Greys new owner

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John Doerr: “Pleased to welcome Hardy & Greys to the Pure Fishing team.”
↑ As widely predicted, Pure Fishing is the new owner of Hardy & Greys.

The fishing industry’s worst-kept secret has finally been confirmed with the announcement that Pure Fishing is to be the new owner of Hardy & Greys.

The world’s biggest fishing manufacturer had been widely-tipped to take over the iconic UK-based business and an announcement was expected to be made on the eve of ICAST next week.

In a press release issued this afternoon, Pure Fishing says it has acquired the fly, carp, sea and coarse fishing segments marketed under the Hardy Bros®, Hardy®, Greys® and Chub® brands.

Pure Fishing was also tipped as the eventual owner of Hardy & Greys by Angling International when it was first placed in the market. Our Publishing Editor, Melvyn Bagnall, rightly identified Hardy & Greys as a natural fit for global fishing super power.

“With a heritage that spans over 140 years, the Hardy Bros., Hardy, Greys and Chub brands represent iconic fishing brands renowned for fly fishing as well as other specialized fishing segments,” said John Doerr, President and CEO of Pure Fishing.

“Hardy and Greys’ award winning products, now partnering with Pure Fishing’s existing brand portfolio through an expanded global distribution network, share a common passion for innovation and create unparalleled opportunities for our loyal and valued customers and anglers around the world.

“We place the highest importance on acting as stewards for our legacy of brands. We are pleased to welcome the Hardy & Greys team to Pure Fishing.”

Richard Maudslay, Hardy & Greys’ Deputy Chairman added, “We are excited to be joining the Pure Fishing team. Our owner was deliberate and very selective when he chose to create value for the future of our brands by placing our company on the market for the first time in 45 years.

“We are proud of the Royal Warrant of Appointment from HRH The Prince of Wales and of having held ten royal warrants during the last century. This honour is a testament to the extraordinary quality products designed and manufactured by our talented and dedicated team for our Hardy Bros.,

Hardy, Greys and Chub fishing brands. We look forward to being able to grow our business as part of the Pure Fishing family, with its portfolio of brands that will collectively continue to create benefit for our customers and fishing memories for our anglers.”


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