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Pure Fishing commits to long-term future of UK base

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Pure Fishing plans to make Alnwick in the UK its base for European operations.

Pure Fishing has committed its long-term future to Alnwick in the UK and plans to develop the Northumberland location as the hub for its European operation.

Alnwick has been the home of the famous Hardy Brothers brand since 1872 and when Pure Fishing purchased the company, along with its Hardy Composites subsidiar iin 2013 it relocated its existing UK business from Redditch.

It has now signed a new five-year lease for the office and factories in the town, with a plan to extend it further in the future.

The global business recently transferred part of its marketing operation, previously driven from the US, which created new roles that included a senior HR manager for Europe.

Former Pure Fishing UK MD Grant Harris was recently appointed European MD , replacing Jacques Prallet, who was based in Marignier, France.

Pure Fishing has also invested heavily in refurbishing its retail store, The Compleat Angler, and is planning an open day in the summer when the public can visit the new shop, the House of Hardy museum and have a go at fly fishing.

“We’re making great progress in creating Alnwick as the hub of our European organisation and we will be welcoming a few new people to the team in the future,” Harris told the Northumberland Gazette newspaper.

“We are delighted with the new retail store and looking forward to welcoming our customers as the season begins and we see greater demand for our products.”

The ancient town, situated 30 miles north of Newcastle, is home to Alnwick Castle, featured in the Harry Potter and Robin Hood: Prince of Thieves movies.

UK Sales and Marketing Director John Henderson said the new store offered a more positive experience for customers and would attract more people to the shop.

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