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Pure Fishing brands prove their power at Australian awards

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Jenny Gordillo from Costa Sunglasses and Damian Kerves from Rapala with the John Dunphy Award For Innovation at the AFTA awards.

Pure Fishing collected three awards at last week’s Australia Fishing Trade Association (AFTA) Show awards at the Gold Coast Convention Centre. Retailers’ votes saw the global brand come out top in the best rod, best line and best combo categories. Other big winners at the annual three-day event included River2Sea Brands, which came out top in both the hard and soft lure categories, and J.M. Gillies, which took home the trophies for best game lure and best fly product.

Full list of winners:

Best Rod
Pure Fishing, Abu Garcia Real Finesse

Best Reel
Shimano Australia, Curado DC

Best Line
Pure Fishing, Berkley X9 Braid 300m

Best Terminal Tackle
TT Lures, Swimlockz Jigheads

Best Tackle Management
Wilson, Platinum Tournament Bag

Best Sunglasses
Mako Eyewear, Edge Frame Graduated Flash Mirror Glass Lens
Spotters Shades, Spotters Fusion Ice

Best Hard Lure
River2Sea Brands, Chasebaits Frill Seeker

Best Soft Lure
River2Sea Brands, Chase 200mm Ultimate Squid

Best Outdoor/Camping Product
Yeti Australia, Hopper Backflip 24 Fog Gray

Best Game Fishing Rod
Wilson Fishing, Live Fibre RLF46FRO

Best Game Fishing Lure
J.M. Gillies Agencies, Bluewater HC Stickbait

Best Game Fishing Accessory
Viva Fishing Tackle, Cobalt Blue Bench Crimper

Best Fly Fishing Product
J.M. Gillies Agencies, Sage Igniter Fly Rod / Rio Jungle Series Fly Line

Best Fishing/Boating Accessory
Yeti Australia, Loadout Bucket

Best Combo
Pure Fishing, Abu Garcia Maxtreme/Finesse

Best Clothing Accessory
Blue Fish Imports, Samaki Black Marlin Sublimation Shirt

John Dunphy Award For Innovation
Costa Sunglasses Untangled Collection

Read more here

Filed In: Clothing, Electronics, Flies, Large Accessories, Lines, Luggage, Lures, Product News, Reels, Rods