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Pure Fishing brands maintain bass sponsorships

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Pure Fishing brands, Berkley and Abu Garcia, will be sponsoring the Bass Pro Tour, which starts Tuesday on Florida’s Kissimmee chain of lakes.

Pure Fishing may have changed hands, but the world’s largest manufacturer of tackle is maintaining its active and high profile involvement in the North American bass fishing scene.

It has followed a series of appointments to its Abu Garcia and Berkley bass fishing teams with the announcement that the same two brands will be sponsoring the 2019 Bass Pro Tour, which kicks off this week. Pure Fishing was sold to New York-based Sycamore Partners by Newell Brands, for $1.3 billion in November.

“We have been investing heavily in Berkley and Abu Garcia and a big part of that is within the world of bass fishing,” said Jon Schlosser, VP Marketing for Pure Fishing. “MLF is a great place for us to showcase our major new developments in bass fishing products and also allows us to highlight our alignment with several of the top pros in the sport.”

“Abu Garcia rods and reels and Berkley baits and fishing line need no introduction – they have long had a presence in fishing and have been at the forefront of premier marketing programmes in our industry, including prior involvement with MLF,” said Jim Wilburn, MLF President and CEO.

“We now welcome them to the Bass Pro Tour sponsor team where I know their participation will further enhance the overall experience of our participating pros and viewing audience alike.”

Prior to the announcement, Abu Garcia revealed it had signed up seven new bass anglers to its roster, while Berkley has added 11.

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