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Pure Fishing aims for New Product Showcase glory at ICAST

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Fresh from winning at EFTTEX in Brussels in June: the Abu Garcia Revo Beast reel.
↑ Berkley IRONSilk will be entered into the Line category at the ICAST New Product Showcase.
↑ Another top quality new product on show at Booth 1977: the Sebile Pivot Frog.

World powerhouse Pure Fishing will be submitting 12 entries for the New Product Showcase at ICAST, including the 2014 EFTTEX award-winning Abu Garcia Revo Beast.

The full list of products comes from across the group’s range of world famous brands and includes:

• Abu Garcia Revo Beast (in the Freshwater Reel category);

• Berkley IRONSilk Monofilament (Line);

• PENN Battalion Inshore (Saltwater Rod);

• Shakespeare Wild Series (Fly Fishing Rod);

• Sebile Pivot Frog (Soft Lure);

• PENN Battle II (Saltwater Reel);

• Berkley Flicker Minnow (Hard Lure);

• Shakespeare Bank Stik (Combo);

• Berkley Portable Line Spooler System (Fishing Accessory);

• PENN Vented Performance Shirts (Lifeestyle Apparel);

• Abu Garcia Fantasista™ Regista™ (Freshwater Rod);

• Hodgman Aesis Sonic Wader Family (Technical Apparel).

The company will also be entering three products at the neighbouring IFTD show – the Hodgman Aesis Sonic Wader Family (Waders), the Hardy Shadow (Freshwater Fly Rod) and the Hardy Ultralite SDS (Saltwater Reel).



Filed In: Bait & Additives, Lines, Lures, Product News, Reels, Rods