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Pure Fishing acquires Fin-Nor and Van Staal from Zebco

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Pure Fishing has announced the acquisition of Fin-Nor and Van Staal from W.C. Bradley/Zebco Holdings Inc.

Pure Fishing, the world’s largest suppler of fishing tackle, has strengthened its dominant presence in the saltwater market with the acquisition of Fin-Nor and Van Staal from W.C. Bradley/Zebco Holdings.

Pure Fishing says that the move will accelerate the group’s ongoing focus on driving growth in the fishing industry. Captain Craig Cantelmo, who headed up the Van Staal business for Zebco, will join Pure Fishing as part of the acquisition.

Cantelmo will report to Dave Bulthuis, Pure Fishing’s newly appointed President of North America, who was the Director of Sales for Fin-Nor earlier in his career.

“The Fin-Nor and Van Staal brands are some of the most storied brands in the fishing industry,” said Harlan M. Kent, CEO of Pure Fishing. “We are excited to add them to our portfolio and are committed to maintaining their focus on the independent retail channel.

“Our Pure Fishing team looks forward to driving their growth and our overall saltwater business, which is anchored by the iconic PENN brand.”

Fin-Nor was founded in 1933 when Captain Tommy Gifford and inventor Frederick Martin Grieten, along with other Miami-based captains, created a prototype reel that caught a 527lb bluefin tuna. The event carved out a unique position for the brand and Fin-Nor reels have racked up more than 900 IGFA records since.

Van Staal was created in the early 1990s to fulfil a need for extreme performance in challenging saltwater conditions.

Filed In: Product News, Reels